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Classically timeless, luxurious, modern, and authentic, Redouane Ouadi's unmatched Journey Morocco invites you to explore the heart and spirit of the Maghreb through our unsurpassed hospitality.
Within each city, behind every gilded archway and traditional carved door, Journey Morocco offers exclusive avenues and insider access to luxurious havens where a delectable sensory fusion of culture, personality, art, and style awaits your arrival.
5-Star Luxury
Signature Journeys
4-Star Luxury
Heritage Journeys
3-Star Luxury
Iconic Journeys
We believe every voyage should be exceptional—each moment, richly lived
WHY TRAVEL WITH US
Award-Winning Luxury Travel — Journey Morocco is the industry leader in bespoke travel, providing inspiring experiences across Africa and the Middle East. We specialise in luxury small-group journeys and private travel across Morocco, led by award-winning guides with exceptional local expertise and unrivalled insider access.
Our approach is informed by over 16 years of experience in luxury lifestyle and concierge hospitality, grounded in a simple principle: everything begins with the guest. Through long-standing relationships and deep regional knowledge, we offer access, insight, and ease—allowing travel to feel effortless, intuitive, and entirely your own.
World-class amenities | Extraordinary privately guided experiences
Select the itinerary you’d like to customise:
WHAT TO SEE & DO IN MOROCCO
Feel free to use the below as inspiration, then get in touch to enquire about your very own luxury Morocco holiday
An Odyssey Across the High, Middle, and Anti-Atlas Mountains
Highland Frontiers
The High Atlas offers a world of staggering scale, where snow-dusted peaks like Mount Toubkal tower over deep red-rock gorges and ancient Berber villages cling to the cliffsides.
To the north, the Middle Atlas reveals a softer, more verdant landscape of fragrant cedar forests, hidden alpine lakes, and the playful Barbary macaques that roam the rugged slopes. Finally, the Anti-Atlas provides a dramatic, lunar-like contrast to the south, characterized by its scorched volcanic massifs, prehistoric rock carvings, and the secluded, lush palm oases of the Ameln Valley.
Discover Mountains ➤
Exquisite Isolation Amidst the Golden Dunes
Saharan Wilderness
The Moroccan Sahara is a landscape of profound stillness, where the towering dunes of Erg Chigaga shift in an eternal dance of gold and copper under a boundless sky.
Beyond the windswept crests, the endless desert reveals its hidden life through emerald oases, ancient caravan outposts, and the rhythmic hospitality of the nomads who navigate this sea of sand. As night falls, the desert transforms into a celestial theater, offering a level of cosmic clarity that makes an evening at a remote, luxury tented camp feel like a journey to the edge of the universe.
Explore the Sahara ➤
Storied Grandeur within the Ancient Ramparts
The Imperial Pulse
Morocco’s imperial cities are dense, sensory labyrinths where medieval architecture meets the kinetic energy of modern North African life.
Within the fortified walls of Fes and Marrakesh, intricate tilework and hidden courtyard riads offer a refined sanctuary from the chaotic geometry of the souks. Exploring these urban citadels reveals a deep layering of history, where ancient craftsmanship and royal heritage continue to define the country’s cultural identity.
Unveil Imperial Cities ➤
HERITAGE | MARRAKECH
DELVE INTO MOROCCAN CULTURE
Morocco sits at the crossroads of Africa, the Middle East, and Europe.
This delightful cultural fusion casts a mesmerising enchantment everyone should feel at least once. Stepping away from the bustling alleys of Marreckech’s Souk des Bijoutiers, the lush, verdant Aït Baha village and statuesque rock formations of Plage Sidi Ifni are but two natural wonders that this mesmerising vacation destination has to offer.
SIGHTS | MOROCCO
The mystique of morocco
Morocco feels like the misty whisper of a half-remembered dream.
Its cities unfold like living labyrinths, where each alley reveals a the heartbeat of daily life — craftsmen at work, market traders calling out, shadowed corners where artistic tradition carries on unchanged through the centuries. It is a place rich in texture and nuance, best experienced with the comfort, access, and discretion that thoughtful travel allows. With carefully selected riads and private, immersive, personally-sculpted journeys, we ensure your time in Morocco is authentic, seamless, memorable, and unmistakably individual.
Bespoke itineraries | expertly designed
Journey Morocco is your passport to an untapped world of luxurious, personally-curated travel.
Browse our example tours and base itineraries for inspiration, get in touch with us, and we will customise it for you.
We provide tailor-made holidays shaped around the individual. From seamless, day-to-day travel arrangements to once-in-a-lifetime journeys, we curate and manage every detail with discretion, expertise, and care.
Our network of trusted experts ensures each journey is considered, personal, and executed to the highest standard. We delight in and excel at transforming dreams into extraordinary journeys for discerning travellers.
JOURNEY INTO THE HEART OF MOROCCO
MARRAKECH, AGAFY & ESSAOUIRA FROM THE COAST
A LUXURY ADVENTURE IN THE SAHARA DESERT
KASBAHS, BERBERS & THE BLUE CITY
FROM SOPHISTICATED TANGIER TO BEGUILING FES
FOOD JOURNEYS: MARRAKECH HOME COOKING EXPERIENCE
MEDINAS & MYSTERIES: EXPLORING MOROCCO'S SOUKS
MOROCCO: DESIGN YOUR DREAM TRIP
EXCURSIONS | ATLAS MOUNTAINS
ENJOY A HOT AIR BALLOON RIDE OVER THE ATLAS MOUNTAINS
Raising a glass of champagne to toast the occasion on solid ground is one thing.
Doing it mid-air, as the sun breaks over the Atlas and the land slowly comes into focus below, is another entirely. Morocco’s balloon flights pair open skies with vast, textured terrain — fields, foothills, and early light, with just enough lift to quicken the pulse.
HERITAGE | MERZOUGA
Dine Under the Desert Stars
There is a specific moment in Merzouga when the rolling dunes shed their heat and the Sahara sky reveals its true magnificence.
You’ll take your seat at the edge of the Erg Chebbi for a dinner of slow-cooked tagines and local delicacies, served by the light of a fire that becomes the evening's natural focal point. As the night unfolds, the air fills with the steady, hypnotic beat of traditional drumming and dancing—a performance that usually ends with guests and travellers gathered around the flames to share stories. It is a rare, communal side of desert life, combining the privacy of a luxury camp with the warmth of genuine Moroccan hospitality.
EXCURSIONS | MEDINAS
Visit Jemaa el-Fnaa
See Marrakech from a different angle as you gaze from a rooftop balcony on an ancient rug-maker's workshop at the narrow backstreets and hidden lanes.
Step off to eat where locals stop, meet the people behind the stalls, and learn which flavours define the medina beyond the obvious. With a local guide, move through the souks with confidence, bargaining as colour, craft, and trade converge.
FULL-DAY TRIPS | FES
TRAVEL BACK IN TIME IN FES
Enter Fes on foot to walk its vast pedestrian medina, passing Andalusian detail, Kufic calligraphy, and the enduring presence of the grand 9th-century University of Al-Karaouine.
After taking in carved plaster, tiled courtyards, and workshop-lined streets, the pace naturally slows. During midday, you'll relax over a dinner of traditional Moroccan cooking in a an ancient restaurant, giving you time to reflect on everything you’ve seen so far.
ESCAPES | DESERT
SUNSET IN AGAFAY
The Agafay Desert takes on a different character at sunset, its stony expanse catching the last light from every angle.
Arrive by camel, quad, or private transport, then settle into a luxury desert camp where dinner unfolds to gnawa rhythms as the day cools. Take a dip in the palm-lined pool to unwind from the activities of your busy day.
HERITAGE | VOLUBILIS
ROME'S IMPERIAL OUTPOST
This UNESCO World Heritage site is a place that defies imagination; it is one that you have to experience for yourself to truly grasp the scale of the Roman reach.
Veiled in history, we’ll send you in with an expert to separate fact from fiction, linking the ruins to the modern-day culture of the nearby Berber villages. Having glimpsed the "Blue Pearl" of Chefchaouen or the labyrinth of Fes, the open-air grandeur of Volubilis provides a breathtaking breath of fresh air and a deep sense of historical perspective.
Here is why you can trust Journey Morocco with your African expedition
Live the Difference
We Speak English
Hand-Picked English, French, Spanish, German, Hebrew and Arabic speaking chauffeurs.
We Live Here
Moroccan, British & American Experts Living on the Ground.
WE HAVE INDUSTRY TENURE
16 Years of Experience Organizing Tours.
ROUND-THE-CLOCK SERVICE
We care. Deeply. 24/7 In-Country Support. You’re Safe with Us.